Checkoff campaign
The Alberta Barley Commission, the Alberta Pulse Growers Commission and the Alberta Winter Wheat Producers Commission are operating a campaign to promote the value of check-off dollars from producers.
The campaign stresses the benefits growers and their customers gain from check-off funds.
Checkoffs are legislated by Alberta governments and provide the main source of revenue for agricultural commissions to serve the interests of their respective producers. Other provinces have similar check-off charges in place.
Buyers deduct check-off fees from producers’ payments.
Read Also
Carberry field day looks for agriculture solutions
Manitoba farmers explored research solutions for resilient crops, perpetual agronomic issues and new kinds of agricultural products at a field day at the Manitoba Crop Diversification Centre in Carberry on Aug. 6.
The three commissions use check-off dollars to leverage government and industry funding. The commissions then attract as much as $7.80 for every $1 of producer check-off funds. The money is used to develop new crop varieties with better disease and pest resistance, improve agronomic practices and develop new domestic and export markets.
The check-off campaign will run into the early part of 2010. It includes ads in each of the commissions’ newsletters and materials for distribution at trade shows, regional meetings and other industry events.
New beef site
The Beef Information Centre has launched a producer-focused website that offers a direct form of communication with beef producers.
The site, www.bic.cattle.ca, is aimed primarily at Canada’s beef producers, as well as industry and government, and agricultural media.
BIC, the beef market development division of the CCA, focuses on three priority areas within Canada and the United States: maximizing the total value realized by the industry through the optimization of carcass values; expanding market size within key markets and market segments and building brand awareness of the Canadian Beef Advantage.
The website is designed to illustrate how BIC invests producer dollars to meet these three areas.
The new site also offers stakeholders and agricultural media a place to find information about BIC and additional information pertinent to agricultural media and producers.
Chicken cooking blog
Chicken Farmers of Canada and registered nutritionist, television personality and cookbook author Theresa Albert have launched a new method of encouraging home cooked meals.
The Chicken Feeds website will feature a monthly video podcast series that will continue until the end of the year. The podcasts will be accompanied by blog posts written by Albert.
The site is designed to provide visitors with ideas on how to make healthy food choices while saving money and spending little time cooking.
The posts are intended to be simple and instructional.
CFC chose to present the information in the form of a podcast because of Canadians’ high internet use, the large number of responses podcasts seem to generate and its relatively low cost.
The podcasts and blog postings are available at www.chickenfeeds.ca.
