Marketer award
Larry McIntosh has been selected the 2002 Agri-Marketer of the Year by
the Canadian Agri-Marketing Association.
McIntosh is president and chief executive officer of Peak of the
Market, based in Winnipeg. He is responsible for marketing and public
relations for the company, which supplies more than 120 varieties of
Manitoba-grown vegetables.
The award is designed to recognize outstanding accomplishments in
Canadian agricultural marketing.
McIntosh joined Peak of the Market in 1994 and since then the company
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has posted its eight best sales years in its 60-year history. He is
recognized for his efforts at establishing the company’s brand of
vegetables in the marketplace, and is considered one of the first in
North America to emphasize brand recognition on vegetables.
Also at the CAMA awards held in Winnipeg Nov. 15, Manitoba Egg
Producers were named winners in two categories: consumer directed
campaigns for educational materials and for outdoor advertising. As
well, Manitoba Egg Producers received an award for consumer directed
campaigns – print.
This year’s event proved one of the largest in CAMA history with 415
entries in 42 categories.
Speckle sale
The Canadian Speckle Park Association recently announced the first sale
of Speckle Park cattle to the United States. The deal was made
following the Speckle Park show and sale at Edmonton’s Farmfair
International Nov. 7.
Three animals were sold from Codiak Acres of Ardrossan, Alta., to be
shipped to Oregon.
There are less than 1,000 Speckle Park cattle in Canada. The Canadian
association was formed in 1985 to promote the recently developed breed.
New AGC members
Three farmers have been appointed to the Alberta Grain Commission. The
commission is a group set up to make recommendations to promote the
growth of the Alberta grains industry.
The three new members include:
- Greg Porozni, a mixed grain farmer who also has a cow-calf operation
near Vegreville.
- John Richter, who operates a mixed farm, including eggs, cereal grain
and oilseeds at Beiseker.
- Bob Hymas, a mixed farm near Strathmore.
Ken Motiuk of Mundare and Pat Durnin of Kathyrn are leaving the
commission because their appointments have expired.
Honey preservation
The National Honey Board and Cornell University in New York have
determined that microorganism growth is partially or totally inhibited
in the presence of diluted honey.
The study paves the way for the possible use of honey as a preservative
in some food. The research showed honey could improve food safety and
shelf life. It also indicated that honey is effective against a wide
range of food-spoiling bacteria and pathogens.
