As the use of artificial intelligence in equipment servicing increases, CNH has found another use for it.
The company behind the CaseIH and New Holland brands has added a new AI-based feature to its MyCNHstore.com website.
Owners of CNH tractors looking for a replacement part can take a photograph of their worn out one and upload that photo to the website, which will then identify it and find the necessary replacement.
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“It’s really quite simple to use,” says Paul Zirk, e-commerce marketing head at CNH.
“We have a little camera icon on the top search bar of the page. You can use it on a mobile or desktop device. Click that icon and it opens up a window. If you’re on your phone, you can take a picture of the part. If you’re on a desktop, you can upload an image, filter by model and then search.
“You’ll get back a list of parts that most closely match the one you searched for.”
The website can then be used to order the part through the dealership with which the producer prefers to do business.
The website will search that dealer’s inventory and let the producer know if the part is in stock there or if it has to be ordered from a CNH warehouse.
“When you go onto the website and search, you’ll see stock at your dealer and CNH stock,” says Zirk.
“For instance, if the dealer doesn’t have it on hand, you can tell how the stock is positioned based on your shipping options.”
As the photo identification system expands, it will eventually include the full current year lineup of equipment, but for the time being it can only be used on current model year tractors.
“For the visual search, right now we’re launching with current production,” he says.
“Affter we feel everything is absolutely sound, we’ll start rolling out other production lines until we get everything in current production. From there, we’ll take a look back and see how far back we can go.”
However, parts for a wide range of CNH machines can be located and ordered via the website using other manual search options other than the photo identification feature.
“The website mycnhstore.com really supports customers in general for older equipment as well,” says Zirk.
“We have catalogues for tractors going back to the ‘50s, if you want to look at assembly diagrams.”
The number of available parts and diagrams will vary for the older equipment.
Owners can also create a customer account that lists all their CNH equipment, which can speed up searching for replacement parts.
When accessing the website, producers should be sure to check that they’re on the Canadian site and not the U.S. page. It can be found at myCNHstore.com/ca/en.
