Wayne Arsenault has been named the new chief executive officer of Avena Foods Ltd.
He replaces Gord Flaten.
Arsenault became the youngest plant manager in the Coca-Cola Enterprises system at the age of 29, running the company’s Toronto plant.
He then became general manager at Molson Canada in Vancouver and later worked in a number of leadership roles, including president and CEO of Big Rock Brewery in Calgary and vice-president of operations and human resources and vice-president alignment champion at Moosehead Breweries.
Avena is a specialty miller that provides food, beverage and pet manufacturers with pulse flours, grit and fibres as well as purity protocol gluten-free oat ingredients.
