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Case IH scores major deal with Ukrainian farm business

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Published: May 17, 2018

An $11 million order for tractors and machinery has been placed by a Ukrainian farming operation with Case IH.

It is said to be one of the biggest equipment deals in the country.

The mega deal, which includes 50 tractors, sprayers and cultivators, was made with the Epicenter K agribusiness company to expand its fleet.

Case IH was successful in winning a tender placed by the company to supply the tractors and machinery to help it operate more arable land in Ukraine.

The tractors, sprayers and tillage equipment are being supplied by Case IH importer Titan Machinery Ukraine, part of a corporation that is one of the world’s largest market operators for Case IH equipment.

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Case IH has more than a dozen branch offices in Europe, including in Bulgaria, Romania, Ukraine and Serbia. It also has a network of 105 branch offices and dealerships in the United States.

The agreement involved the purchase of 50 separate items of equipment, comprising two Case IH Quadtrac 600 articulated tracked tractors, 19 Magnum 340 tractors, 17 Patriot 4430 sprayers and 12 True-Tandem 335VT vertical tillage tools.

Epicenter K manages land assets of more than 270,000 acres, and has operated in Ukraine since 2015. The company has significantly increased its land assets in recent years with a land fund concentrated mainly in the Cherkasy, Khmelnytsky, Ternopil, Vinnytsia and Kyiv regions, and has plans to expand its land area further.

The business cropping program concentrates on growing winter wheat, sunflowers, corn and winter oilseed rapeseed.

Negotiations around the deal began last summer and were supported by a local hands-on demonstration of the equipment involved.

Epicenter K announced a tender for the purchase of equipment and invited offers from various manufacturers that operate in Ukraine that were able to meet its machinery needs.

The company said it chose the Case IH tender based on the ratio of price to quality, a complete dealer network and the unique advantages of selected products.

The latter included articulated rubber track technology in Quadtrac tractors, which allows operations earlier in the season in situations where other types of wheeled or crawler tractors could cause soil compaction and damage.

As well, Epicentre K favoured the unique Aim Command Flex system for Patriot sprayers, which allows operators to control nozzle output by automatically adjusting the application rate to the specified sprayer parameters and speed.

The final terms of purchase, delivery, service and specification of the equipment fleet were discussed at the 2017 Agritechnica exhibition in Hannover, Germany, where senior management from Case IH, Titan and Epicenter K shook hands on the deal.

As a bonus for Case IH, this agreement also sets the pace for further negotiations for the purchase of a large batch of Axial-Flow 9240 flagship combines and 6.7-metre-wide Ecolo-Tiger 875 disc rippers.

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