The rise of big data in agriculture has also led to questions about data ownership, security and how much farmers actually trust the technology.
Tag Archives trust

New study flags trust failures with big farm data
A researcher says she has found that few producers believe they reap the biggest benefits from the new agricultural technology

Public trust in Canadian food system at a low
Research organization says more needs to be done by the agriculture industry to engage consumers and gain influence
The Canadian food system’s reputation has taken a significant hit in the last couple years, said Ashely Bruner of the Canadian Centre for Food Integrity (CCFI) during a recent webinar.

Public trust in journalism worth attention
The regular columnist in this space, Bruce Dyck, recently wrote about the value of a good proofreader. He’s right. But mistakes do happen, and I’ve made some doozies over the years. The thing about a journalist’s mistakes, especially in the digital world, is that everyone can see them. In the “old” days, a reader sent […] Read more

Ramp up your social media game
Glacier FarmMedia – Farmers have been told they can turn social media to their advantage for almost as long as the concept has been around. But it’s one thing to hear that and quite another to find time and do it properly. Trent and Dena Lewis own One Mile Ranch, a beef and pork direct-to-customer […] Read more

Food sentiment report shows inflation pressure
Survey finds that Canadians continue to seek cheaper options in the grocery store as they grapple with food inflation
Glacier FarmMedia – The rate of inflation has slowed in Canada, but a report from a major food research institution shows prices have a major effect on what goes into consumers’ grocery carts. The Canadian Food Sentiment Index, released Oct. 10 by Dalhousie University’s Agri-Food Analytics Lab, said Canadians have changed shopping habits significantly in […] Read more