Canada warns U.S. to repeal COOL or face consequences

Canada is gearing up to retaliate against the United States after its third victory in the ongoing country-of-origin labelling dispute. “We will target everything from California wine to Minnesota mattresses, not to mention the over $2 billion in U.S. beef and pork sales to Canada,” said federal agriculture minister Gerry Ritz. The World Trade Organization […] Read more


Ritz vows COOL retaliation

Agriculture minister Gerry Ritz took his crusade against U.S. country-of-origin labelling rules to Washington and Mexico City last week, vowing sharp retaliation if they are not changed. He told reporters that he used an April 9 meeting with U.S. agriculture secretary Tom Vilsack to argue that proposed amendments to COOL in reaction to a World […] Read more



Value of trade authority evident in COOL decision

A recent World Trade Organization ruling against American country-of-origin labelling should serve up a big ol’ helping of “I-told-you-so” justice for Canadian cattle and hog producers. It should also serve as a reminder of the importance of rules-based trade agreements. The WTO issued its final ruling June 29 on a decision that was originally released […] Read more


Survey shows most favour COOL change

The United States should look for a peaceful solution to reforming its mandatory country-of-origin labelling law rather than pushing for a prolonged fight with its trading partners. Canada and Mexico challenged the law in 2008 and last November, the World Trade Organization ruled it was not in compliance with international trade agreements. “The WTO ruling […] Read more



U.S. cattle groups urge COOL change to ease trade

COOL violates trade rules | Farm groups want country-of-origin labelling retained, but amended to conform with WTO rules

SASKATOON — A large American farm organization says it is in livestock producers’ best interests to resolve issues surrounding country- of-origin labelling and not appeal last year’s World Trade Organization ruling. The ruling declared that the U.S. labelling requirements violated WTO rules. The office of the U.S. Trade Representative is to announce in March whether […] Read more


A nice, innocuous explanation

This morning I watched a YouTube clip about American country-of-origin labelling. It’s a clean and clear explanation of COOL’s advantages to U.S. consumers. The material is well crafted and makes perfect sense at the consumer level, aimed as it is at a grocery buying target audience. There is reference to COOL labelling on meat from […] Read more