‘Homemade’ often means hot from microwave

Chicken continues to rule the roost in terms of popularity at the retail meat counter but a recent survey produced data on how consumers approach preparation of that chicken as well as other meats. It came as no surprise that cooking from scratch is becoming more rare. Half the 1,000 Albertans surveyed prepare raw, fresh […] Read more


Sales from U.S. organic farms hit $5.5 billion

Demand is steadily rising and the number of large farms certified organic increased by 15 percent over the last seven years

CHICAGO, Ill. (Reuters) — Sales from organic U.S. farms reached $5.5 billion last year, a 72 percent increase from 2008, the U.S. Department of Agriculture said in a report that highlighted the consumer trend toward such products. The USDA data, compiled through farmer surveys, showed that milk was the top organic commodity in 2014 with […] Read more


Growers benefit by getting fresh

Changing tastes create opportunities for fruit growers; fresh product demand on rise

Prairie fruit growers have the home court advantage when it comes to selling produce because Canadians spend twice as much on fresh fruit as their U.S. neighbours. Melissa Strom calls that an opportunity for Saskatchewan. “The trend is to be more healthy, and fruit sales are expected to go up,” she told the Saskatchewan Fruit […] Read more



Fish, chicken steal protein podium

Beef, pork lose market share | Consumers see fish and chicken as healthier choices, Alberta study finds

Gordon Cove was in for a surprise when he reviewed the 2012 Canadian Consumer Retail Meat Study. Cove, chief executive officer of the Alberta Livestock and Meat Agency, found that certain types of meat continue to lose ground as the protein of choice. “I guess what surprises me is that trends are still going the […] Read more