A promotional banner fom the Chicken Farmers of Canada that reads, "Chicken. Eat it anytime."

Chicken sector wants meat seen as a snack food

Chicken Farmers of Canada launches campaign to encourage consumers to reach for its products outside of usual meal times

The national organization representing producers last week announced a new national marketing campaign designed to encourage inreased consumption of the meat.

The authors write that taking supply management off the trade negotiation table will help improve Canadian food self-sufficiency. | File photo

Setting the record straight on Bill C-282

Canada is an attractive trading partner for many nations. Arguing that countries would abandon trade talks simply because we aim to protect our domestic dairy, poultry and egg sectors is unsupported rhetoric. Comprehensive trade deals are just that — comprehensive. Turning supply management, and the livelihoods of our farmers and rural communities, into a scapegoat […] Read more