Websites promote Canada’s barley, wheat crop quality

The Canadian Malting Barley Technical Centre has launched a new website that allows domestic and international users of Canadian barley to learn more about the quality of Canada’s new barley crop.

The website, located at barleyharvest.ca, includes photos, videos and updates on crop quality.

It was developed to provide information normally provided through western Canadian crop tours, which were cancelled due to COVID-19 restrictions.

“We had to get a little more creative this year with ways to engage and communicate with Canadian malting barley customers,” said CMBTC’s managing director, Peter Watts.

“This website allows people to see images of the 2020 malting barley crop during the growing season and harvest, and to provide them with information on harvest progress, quality and new varieties. We will continue to update the website as we receive new material.”

International barley buyers rely on this type of information to make purchasing plans, Watts said.

CMBTC is also developing a video to showcase the quality of this year’s crop. The video is expected to be released later this fall.

Meanwhile, Cereals Canada has confirmed that its annual overseas crop missions aimed at promoting the Canadian wheat crop have been cancelled.

The crop missions allowed the Canadian wheat industry to connect with international buyers and share information about this year’s wheat harvest.

The missions, which typically included Canadian growers and representatives from provincial wheat commissions, as well as wheat quality and utilization experts from Cereals Canada and the Canadian International Grains Institute, visit dozens of countries around the world each year, targeting countries where Canadian wheat is purchased, processed and consumed.

The COVID-19 pandemic forced the cancellation of this year’s crop missions and prompted the industry to create an online platform to share information.

A Calgary company will create the new wheat platform to facilitate web-based events, videos and interactions with foreign wheat buyers.

The online platform is expected to be operational before the end of November.

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