Telecommunications giant Telus has acquired Farm at Hand, a management software company.
Farm at Hand announced the change in ownership on Aug. 13, saying there will be no changes to the management tool for now and that Telus is committed to ensuring farmer privacy and data transparency.
“One of the things we love about Telus is their approach to data transparency and privacy,” said the Farm at Hand team to its customers in an email. “They too believe farmers should own their information and be empowered to choose who they share it with.”
Chris Terris, vice-president of strategy with Telus Business Solutions, said in an email that the company wants to build Farm at Hand, particularly in its approach to how data is managed, which allows farms to own their information and control where it is shared.
“For now, nothing will change and Telus will continue Farm at Hand’s proven commitment to helping farmers make farm management easier, adding new features and services in the future,” Terris said.
Farm at Hand started when a family farm in Saskatchewan wanted to track grain bin contents but the software has since evolved into a management platform used by thousands of farmers.
It lets farmers plan their crop year, helping them figure out production costs by pricing inputs, tracking revenue and comparing profit margins across crops.
Agronomists can use it to collaborate with growers by setting up live chats, provide recommendations as they are observed and improve record keeping.
Terris said that being part of Telus will open up opportunities and make farm management easier.
He said more details of Telus’s future plans with Farm at Hand will be shared soon, explaining the telecom company wanted to acquire Farm at Hand because it’s always looking to tap into emerging technologies.