The Do More Agriculture Foundation is participating in a national fundraiser, known as Maple (Re)Leaf. This fundraiser has partnered with 18 organizations across Canada, and the proceeds go to the organization of the donor’s choosing.
Adelle Stewart, executive director of Do More Ag, said the proceeds from the fundraiser will go toward a national support line for Canadian producers, something Do More Ag has been working toward for a while.
“We represent the voice of the producer and something that we continually have heard from them and as well has been stated in many national reports, that farmers are more likely to speak to someone about their mental health who understands the agriculture sector,” Stewart said.
“So we wanted to eliminate that and then develop this initiative where we would have one line for all producers across Canada and the fundraiser goes towards that.”
The Maple (Re)Leaf fundraiser involves many Canadian celebrities, including Schitt’s Creek actress Catherine O’Hara, chef Lynn Crawford, and Toronto Maple Leaf Mitchell Marner to spread the word about the fundraiser.
To donate to the fundraiser, people can buy maple leaves during the fundraiser’s tour.
“When the (Re)Leaf Foundation of Canada approached SWI to work with them on this campaign, we were honoured to continue our core mission of creating events that inspire change while raising funds for an issue currently affecting every Canadian due to the pandemic,” said Joel Hock, president of Solutions with Impact, an event management agency partnered with Maple (Re)Leaf.
To donate, people buy a metal leaf from the fundraiser, which will then be “planted.”
“Our Leaf, designed by Canadian artist Charles Pachter, will create a powerful representation of unity, as each impactful installation is a direct result of the donations made,” said Hock. “Now is the time for unity, for our communities to work together to support our collective mental well-being.”
Stewart said Do More Ag plans on having an installation event for the leaves as well, but only if they can reach their goal.
“If we can raise 1,500 donations, so that’s the sale of 1,500 leaf statues, then we can have our own,” she said.
Anyone who wants to buy a leaf can go to maplereleaf.ca or go to domore.ag/donate and click “Learn More” on other ways to donate.