Livestock insurance plan changes name

The price insurance program available to western Canadian producers has rebranded.

Western Livestock Price Insurance Program is now known simply as Livestock Price Insurance.

Program details and delivery have not changed.

According to a news release on the program website, the change was needed to “strengthen its capabilities to promote Livestock Price Insurance while adhering to the latest Canadian Agriculture Partnership guidelines.”

The program is available in the four western provinces. Governments are working on raising awareness of the program among producers.

A new logo and redesigned website accompanies the rebrand.

In 2020, about 360,000 calves, 209,000 feeder cattle, 232,000 fed cattle and 9,300 hogs were insured in the four provinces. Producers received payments of more than $122 million.

Calf price insurance was available for 2021 as of Feb. 2; the other programs are accessible year-round. Coverage options and selections can be made every Tuesday, Wednesday and Thursday afternoons.

Details and access to the programs are available at

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