Earls Kitchen and Bar has reversed its decision to source all its beef from Kansas and apologized to Alberta beef producers.
In a statement released early today, entitled “Alberta; Earls is Listening“, Earls president Mo Jessa admitted an error.
“We made a mistake when we moved away from Canadian beef,” he said in the statement.
“We want to make this right. We want Canadian beef back on our menus so we are going to work with local ranchers to build our supply of Alberta beef that meets our criteria,” Jessa said.
“We have deep roots in Alberta. We started in Edmonton and we have many operations and employees here. Alberta has supported us. We need to support Alberta, especially in tough times.
We moved to a U.S. supplier as we thought thought they could supply all of our needs. It was a mistake not to include Canadian beef.”
Jessa said Earls will source as much beef as possible from Alberta.
Earls representatives were reported to have met with Alberta Beef Producers yesterday, after which the statement was issued.
Jessa has publicly stated that it will continue to seek beef from sources that employ humane standards of production.
Social media was alive with congratulations to Earls for its apparent change of heart regarding beef sources. The 65-outlet chain originated in Edmonton, although its head offices are based in Vancouver.
— Susan Groeneveld (@GroeneveldSusan) May 4, 2016
— Leo Pare (@LeoPare) May 4, 2016
Jessa also released a YouTube video of his statement, which you can watch below: