Cattle show will hold virtual competitions and sales and offer sessions on rodeo and education programs for students
Canadian Western Agribition has announced its full lineup of virtual events for this year after the live Regina show was postponed due to the pandemic.
It includes the opportunity to vote for the supreme champions of all time through a bracket-style competition that includes every Beef Supreme champion ever named at the show.
The champion bulls and females will advance by votes until the winners emerge.
The show has already opened entries for this year’s online competitions.
The Agribition Evolution Series of 11 purebred beef shows will culminate in Supreme titles as normally happens at the live shows.
“We know that November won’t be the same without Agribition,” said show president Chris Lees in a news release. “The Agribition Evolution Series is designed specifically for our exhibitors and will give them a chance to promote their cattle and programs to the industry and to the world.”
A youth show and judging program, and a Nov. 28 commercial cattle sale that will be broadcast by DLMS, are also on tap.
Organizers announced the rest of the events earlier this month.
They include two online series about rodeo. Maple Leaf Finals Rodeo TV will take a look behind the scenes at rodeos, while Rodeo 101 will explain how rodeo works, animal care standards and other aspects of the popular event.
The thousands of school students who typically visit the show to learn about agriculture and food will have the chance to experience that through the Virtual Education Program.
Agribition is launching a search to find the 50 most influential people in Canadian agriculture and, through a social media campaign, will also recognize volunteers who have kept the show going for 50 years.
The Virtual Yards will provide an opportunity for those who usually use the show’s yards to promote their operations and sales to do so online.
The AgribitionConnect exhibitor showcase will offer digital marketing to select livestock and agriculture trade show exhibitors. The show organizers said this will be a year-round multi-media platform for products and programs and will connect exhibitors with both domestic and international buyers.
And finally, CWA is issuing a limited number of shares through a Lifetime Shareholder Program that will give the owner a lifetime discount on livestock entry fees, rodeo tickets and other benefits during show week.
The show continues its Next Gen Mentorship program, BMO Celebrating Women in Ag and its scholarship program as well.
“When it became clear we couldn’t host Agribition the way we all wanted to in 2020, we went to work on building an Agribition experience that still offers a variety of competition, marketing, entertainment and education opportunities,” said chief executive officer Chris Lane.
Entries are already open for the Evolution Series, Junior Spotlight and Commercial sale. Full details of all programs will be at www.agribition.com as they are available.