Sale hopes to bolster hog industry

Sunterra Market, an Alberta grocery retail chain is offering pork fanciers a break this weekend while trying to boost the fortunes of the industry, with a truckload sale at its Calgary and Edmonton locations.

On Sept. 26-27, 650 bulk pork packs at reduced prices go on sale offering loins, chops and roasts. A 30 kilogram pack is $139 or $2.10 per pound. The pork is produced in Alberta and the company hopes a sale of this kind supports the remaining 450 producers in the province. There were once more than 1,500 farmers raising hogs said a news release from Sunterra.

In the last year, it is estimated hog producers in Alberta have lost more than $100 million, with more than a $1 billion being lost across the country.

Pork producers across Canada have been battered by fluctuating currency values, increased feed costs and the implementation of country of origin labelling on products in the United States. International sales also plummeted when consumers worried about the spread of H1N1 influenza, even though it cannot be transmitted through pork.

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