Distribution network to be increased for Agrifac sprayers

Agrifac sprayers have become a more viable option for Canadian farmers with Reesink Canada Wholesale taking over distributor rights.

“The main focus right now is Western Canada, but we do have dealers in the eastern provinces and we’re going to keep servicing those guys,” said Pierre Benetreau, wholesale manager for Canada.

“We’re also in the process of hiring teams for the East and the West. But if you look at the numbers, there is definitely a higher demand in Western Canada compared to the East.”

He said the delay in sales for Agrifac sprayers in Canada has been the absence of a dealer network.

“Right now, there are about four dealers and one service partner, but we’re aiming at having 15 to 20 across Canada,” Benetreau said.

“Within the next two to three years, we want to have that many dealers and moving anywhere from 40 to 60 sprayers, or more.”

He said with a better support network, farmers will be more likely to consider getting into an Agrifac sprayer. They are hiring four territory sales and service representatives.

‘We have to be able to support our dealers,” he said.

“We have also opened a warehouse in North Battleford, Sask., just so we can supply parts to any units that might go down. We just know that in order to be successful we need to be present, we need to be in the field.”

He said Reesink Wholesale is a subsidiary company of Netherlands based Royal Reesink, which is 280 years old.

Agrifac is also based out of the Netherlands.

Agrifac sells two models of sprayers.

The Condor comes with either a 1,050 or 1,300 U.S. gallon tank, while the Endurance has a 2,100 U.S. gallon tank and a boom width of up to 180 feet (55 metres).

The company’s latest offering, the Endurance 2, is expected to be shown this summer at Canada’s Farm Progress Show in Regina and at Ag In Motion in Langham, Sask.

About the author


Stories from our other publications