The weekly Rural Woman Podcast has featured 41 women with 50,000 downloads since its launch last March
CAMROSE, Alta. — Inspiration can come from anywhere. For Katelyn Duban, inspiration for her podcast came from driving a tractor with no air conditioning and scrolling through Instagram.
“I was watching stories of amazing women who were farming and ranching all their lives in their own unique way,” Duban said during a Holistic Management and Organic Alberta conference.
“They shared more than just highlight reels,” said Duban, who farms with her husband, Justin, on a certified organic farm outside Lethbridge.
Reading about women in agriculture was the inspiration Duban needed to begin The Rural Woman Podcast.
“I wanted to showcase the amazing women in agriculture.”
Since her launch in March 2019, Duban has featured 41 women on the weekly podcast with 50,000 downloads.
Before she started, Duban spent eight months researching podcasts, the best microphones to use, practised recording and editing, learned how to promote the podcast and how to get it listed on popular podcast sites. Duban already had a built-in audience, who were following her WildRoseFarmer blogs and other social media platforms.
Duban is unapologetic about her choice to feature only women and tell their stories.
“The women in agriculture are often the untold stories on the farm,” said Duban, who points to her husband’s grandmother, who worked alongside her husband on the farm and raised five children without much recognition.
“I’ve had an overwhelming positive response to the stories I shared.”
In January, there were more than 820,000 podcasts around the world with more than 28 million episodes.
Duban said people who want to start a podcast first need to know their audience and who they want to attract. With a solid theme, people will know each week that her podcast, for example, will feature women in agriculture.
As well, she said done is better than perfect. If she waited to fix every sound issue or other problem, not a single episode would have made it to broadcast.
During the conference, Duban interviewed Kelly Sidoryk, a Lloydminster farmer and holistic management and succession planning specialist. It was Duban’s second face-to-face podcast. Most are done at home to help ensure good sound quality and to fit in with her life.
After almost a year of podcasts and a never-ending list of interesting women to interview, Duban has yet to make money on her venture.
“It is definitely still a passion project. If you go on any of these platforms to make a living, it’s not what it’s about. I went in this to share stories.”
While podcasts are free for people to listen to, they cost money to produce and host. Popular podcasts attract advertising to pay the bills, but it takes continual work to promote the podcast to gain listeners.