Agricultural equipment sales platform expands services

AgDealer inks a partnership arrangement with CWB National Leasing for financing and Trusted Dispatch for shipping has started a partnership aimed at making it easier to buy and sell used farm equipment.

AgDealer, Canada’s largest used farm equipment publication, has partnered with financing company CWB National Leasing and shipping provider Trusted Dispatch.

“We know that farmers and equipment buyers like to have a full shopping experience when they’re online,” said Nathan Mitchell, vice-president of listings for Glacier FarmMedia, which owns AgDealer as well as The Western Producer.

“They like to have the tools right there in front of them to be able to quote on financing and to be able to look at shipping rates for the equipment that they’re buying so that they don’t have to do a lot of that leg work after the fact.”

The company distributes about 350,000 copies each month and regularly lists more than 30,000 pieces of used farm machinery

Within each of’s equipment listings, farmers can find buttons linking to tools from CWB National Leasing and Trusted Dispatch, which allow website users the ability to estimate their monthly or seasonal payment and apply for financing online, or calculate their own shipping cost and book transport directly online.

“We noticed that there was some opportunity in the marketplace to create these additional tools for people that are browsing the listings and also recognize the fact that there’s good competent partners that are here in Canada that we can work with to get those tools added to the site,” he said.

The new features enable farmers to research and make equipment purchases on the job, he said.

“There’s more and more shifting towards mobile no doubt. It’s kind of neat. These guys can be in the combine or the tractor and shopping for the next one while they’re in the field.”

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