Seed plots are going in the ground as the Saskatchewan agricultural show gets ready for the July 16-18 event
LANGHAM, Sask. — Living up to its name, Glacier FarmMedia’s Ag in Motion has reached its five-year anniversary with no sign of slowing down.
“It’s very exciting for me personally to have a show that the group of us started from a canola field into an event that’s now grown to the size that it is,” show director Rob O’Connor said during the five-year kick-off event May 14.
“It’s been phenomenal growth, and to see how things have evolved in the first four years, hitting year five is pretty special.”
About 180 exhibitors were on hand at the AIM site near Langham to mingle, enjoy some barbecue and share birthday cake.
Fifty to 60 of them were original founding exhibitors.
Several seed exhibitors were also busy at their test plots, preparing their crops for this year’s show, which runs July 16-18.
O’Connor highlighted how the original 320 acre site evolved from an empty canola field to Western Canada’s first outdoor farm expo.
Now on a full section of land, the show’s focus is to give farmers a first-hand opportunity to see in-field demonstrations and the latest crop varieties.
He said the trade show has more than doubled in size from its first year in 2015, when there were 200 exhibitors and 11,500 attendees.
Year two grew to 302 exhibitors and 16,500 attendees, followed by year three with 409 exhibitors and 25,787 attendees — a 53 percent increase from 2016.
Last year, there were 459 exhibitors and 30,335 attendees.
Highlights this summer include more than 500 exhibitors and the second annual Field of STARS, presented by Bayer; the innovations program in partnership with the Saskatoon Regional Economic Development Authority and Agricultural Manufacturers of Canada; small plot services and Field of Excellence.
O’Connor said he wasn’t expecting such rapid growth but certainly welcomes the faster acceptance and participation from western Canadian companies as well as exploding attendance.
“We had a three-year and a five-year plan and to be honest, when I was hired and had the opportunity to start this project, where we got to last year is actually where I thought we’d be in 10 years, not in four,” he said.
Looking to the next three, five and 10 years, he said the site will continue to be developed, but Ag in Motion as a show will always be the showcase feature event on the property.
Field demonstrations, one of the “jewels of the show,” will continue. They include air seeder demos, high-clearance sprayer rides and drives, fertilizer spreader demos and earth moving and trenching demos.
“But we also want to do more. We want to have more season-long demonstrations, where companies work together to demonstrate, ‘if you use my equipment and this company’s crop inputs, this company’s seed genetics — put that all together into one group and they can demonstrate this is how a farming system can look,’ ” he said.
O’Connor said producers can look forward to demonstrations on how some of the new autonomous equipment is going to operate in an on-farm scenario.
Portions of the new property will be used by companies such as Federated Co-operative Ltd. as a training centre for their staff and customers.
“When it comes to the industry, we want to be able to offer opportunities for grower associations or for livestock associations to either host meetings or even their own events, whether it’s a livestock oriented event or whether it’s a series of seminars or training opportunities that associations may want to put on in the field. We can do that for them,” he said.
“That’s what interests me a lot over the next decade.”
Developing partnerships with groups such as STARS and 4-H Canada is also key for the show’s continued success, he said.
“The phenomenal success of STARS’ very first event at Ag in Motion last year gives us the opportunity to do more than just be a place of business, but also a place where we can embrace the industry and rural lifestyle,” he said.
The acquisition last year of the Farm Forum Event by Glacier FarmMedia is another exciting avenue, which will be held in Saskatoon Dec 3-5.
“We’re going to be able to offer companies and growers the opportunity to see what happens in the summer. We can talk about it in the fall at the Farm Forum Event or if there’s new products being launched in the fall, they can see that being launched at Farm Forum Event and then being operated in the field at Ag in Motion or in the Field of Excellence,” he said.
“So we’re going to be able to offer more year-round opportunities and programming between the two events.”