Each year, the American Agricultural Association’s award contest identifies great content supplied by writers, designers photographers and digital presenters from across the continent.
Once again this year, work from the Western Producer’s staff has been recognized as among the best.
In the “Issues” category, Calgary-based reporter, Barbara Duckworth, won first place for a special report entitled “Navigating Brexit,” which detailed the effect of Britain’s pending departure from the European Union on the agricultural industry.
Judges said the report was “a great package on Brexit and what it means to farmers” … and that it was “well reported, with a skeptical eye at both sides.”
In “Breaking News,” William DeKay won third place for his story, “Dumped canola kills cattle.” Published in November, along with a photo of cattle on a Harris, Sask., farm, the story detailed how a pile of treated canola seed killed a Black Angus bull and two pregnant Charolais cows.
Judges said the story was “well written and to the point.”
In the “Digital and Social Media” category (marketing communications division), the Western Producer won for our podcast of Edmonton’s FarmTech show, which was assembled by Robin Booker. Judges said “the lineup of interviews was very informational and produced interesting news items for listeners to consider,” and that the podcast was “an effective way to relay what was going on at FarmTech to those farmers who were unable to travel.”
Creative director Michelle Houlden, won one category and placed second in three others.
Houlden placed first and second for best use of chart and graphic material. Her piece on carbon taxation, which featured a graphic of the major producers of carbon set over a land base, won top honours. Judges said it was a “strong infographic” that was “visual and quite artistic.”
Houlden’s graphic accompanying a story entitled “Statistics Canada releases farm debt numbers,” placed second. Judges said the graphics were “eye-catching … entertaining and informative.”
She also placed second in “Overall Magazine Design, Special Issues” for the Producer’s year-end Innovation issue. Judges said “photography is really well-utilized throughout,” and several of the features were “handled beautifully.”
In “Special Publication Design,” Houlden placed second for the Innovation Survey, which contained information gathered from a survey of farmers.