McDonald’s Canada plans to offer certified sustainable beef burgers on its menus.
Using animal care and environmental standards set by the Canadian Roundtable for Sustainable Beef, the company said more than 20 million Angus beef burgers will be sourced starting this year.
McDonald’s will use the roundtable logo that represents production and processing standards based on more than 60 indicators covering animal care, nutrition and environment. Participating producers must meet the standards and undergo on-farm certification audits.
Many of the standards are based on the national code of practice for humane handling of beef cattle, said a news release from the Canadian roundtable.
Participants also need to manage grasslands and grazing in a way that maintains or improves soil health and protects watersheds.
The roundtable has broad representation from academia, government, food and agricultural businesses, producer associations, processors, retail and food service companies and non-governmental organizations such as the World Wildlife Fund U.S., Nature Conservancy of Canada and Ducks Unlimited Canada.