Calgary Co-op opts for Alberta beef

Calgary Co-op grocery stores have a plan to exclusively sell Alberta beef at their meat counters.

Labeled Only Alberta Beef, the program was launched May 29 and offers AA, AAA and dry aged cuts.

Working with beef packer JBS at Brooks, the campaign is part of the Co-op’s practice to offer locally produced foods, said Shawn Jacks, director of operations for fresh commodities.

“This is the next evolution. We are locally owned and operated by our members and we support the producers and vendors around and within Calgary. This is another play we wanted on local,” he said.

“We are looking at enhancing our local presence out there and giving the consumers what they had been looking for.”

Calgary Co-op has 24 retail stores and offers a range of locally grown

produce as well as Alberta Lamb and Alberta Chicken.

barbara.duckworth@producer.com

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