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Reputation nets Merit Cattle Co. high selling Angus calf

REGINA — When the bidding reached $40,000 Kelly Feige decided to jump into the Angus Masterpiece sale and buy a popular calf offered by the Liebreich family at Merit Cattle Co.

The final bid at the Canadian Western Agribition sale held Nov. 22 was $52,000 for a half interest, full possession deal.

Feige, who owns Double F Cattle Co. at Parkside, Sask., had bought a bull from Trent and Janelle Liebreich of Radville, Sask., before and liked their program. This young prospect could be even better, he said.

“I think he is going to be good.

“I loved the mom and it is fresh genetics and nobody else has those fresh genetics.”

The young cow is named Merit Socialite 5121C and the calf is Merit Sting 7047E by the American bull, EXAR One-Iron 3889B.

“It is mind boggling for a heifer’s first calf,” he said.

He has already sold semen on the bull.

Feige normally sells about 50 bulls a year and sees this calf as a feature sire.

“It seems like a lot of money now, but realistically, in the big picture, it is not that much,” he said.

The Liebreichs knew they were raising a special calf, said Janelle Carles-Liebreich.

The mother was the 2017 First Lady Classic Futurity champion at Agribition, grand champion Angus at the Lloydminster Stockade Roundup and grand champion at the Junior Angus Showdown open division held this summer. The calf was champion bull calf at the same event.

The Liebreich family runs about 200 Angus cows at Radville, Sask.

Everyone in the family is involved full-time in the ranch.

Their dream is to open up the business to enable the three children, Macy, Garrett and Carson, to join in the future.

“We are extremely fortunate and blessed to do what we do,” said Carles-Liebreich.

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