Classified ads hold a special place in farming culture, and that includes The Western Producer.

I’ve heard readers say they only get The Producer for the classifieds, in the same way that some say they only subscribed to Playgirl magazine for the articles. There is some truth in there, but you have to dig into it with a pitchfork to find it.

The fact is that farmers engage with The Producer on several levels, and classified ads are one them. We now have a new tool for you:

The Producer has one of the largest classified sections of any newspaper in North America. And while it has become smaller over the years, it remains an important part of a package of information about our industry.

Producers use it not only to buy and sell their equipment and products but also to inform themselves about the marketplace and discover the value of their own assets and any trends that might be developing. Not to mention there is a certain degree of entertainment in there, if agriculture is your thing.

And nearly everyone in Western Canada knows of someone who found a spouse using the personal ads section — header 5950 for those who don’t know.

Looking back to a 1931 edition of The Producer, I found in the “Want Ads” a farmer from Winnipeg Beach, Man., offering a 3 ½ ton Sterling truck and 20 inch Gleaner threshing unit. Lars Anderson of Langham, Sask., was peddling a Shorthorn bull, and a farmer from Naicam, Sask., was offering to sell his Hart Parr tractor at “half of its value.”

Land at Humboldt, Sask., was offered at $10 per acre, “close to the elevator.” In the Regina Plains, $4,000 would buy a quarter of “heavy wheat land,” but the farmer would rather trade for pasture.

After 95 years of offering classified ads, The Western Producer is stepping up its listings game. is the new name. It takes in a bigger swath of machinery and other listings and makes them available online in one place. Ads from our other Glacier FarmMedia products, such as AgDealer, the Manitoba Co-operator and Alberta Farmer Express, will round out the new home for our classifieds. With 35,000 listings, the one time tag line of “If we don’t list it, you don’t need it” could be making a comeback.

Let me know what you think at 306-221-8931 or

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