WP provides quality info

What happens when people rally around what they believe to be true, rather than what is?

There are entire media systems in the world that are formed to serve a variety of needs in the information marketplace. Entertainment is the most profitable. News is among the least. Somewhere in the middle lies professional interest publications such as The Western Producer and business-to-business publications, a close relative of agricultural media.

Publications like this one fall into a special place because we serve a very special community: farmers. Our users live in their workplaces. A farmyard is an acreage with oversized, tax-deductible yard tools. Farmers’ information needs stretch from global trade and public policy to child health, accounting and meal planning. Traditional sports such as rodeo and horse events and 4-H judging might be considered entertainment, but they also fall into industry and education on the farm.

The Western Producer serves a wide variety of farm information needs. And we do this in a modern media environment with a great deal of competition for your eyeballs. We were the first in our industry to offer internet versions of what had been a print publication, in 1995. We were the first domestic ag publication to offer video on internet, in 1998 — it came in three popular dial-up sizes: small, smaller and postage stamp.

As email evolved, we began offering newsletters to your in-boxes.

What we haven’t done is pander to any ideology. We have stuck to the unvarnished truth, no matter how inconvenient and occasionally unpopular. Branding photos, stories about things like brakes on farm equipment (see page 72), political policy by governments you might not favour and labour law changes don’t please all of you, and sometimes they might make you think we are not on your side.

But know this, we are on the side of agriculture, in all its forms, with all its greatness and its flaws, and we work hard to keep you informed, and what the other 97 percent of the population thinks about it.

Some media present news as they would like it to be rather than what it is. In its most extreme cases, people will allow their democratic governance decisions to be formed by that sort of information, now known as “alternative facts.”

That is the real fake news, and it can be dangerous.

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Comments

  • Harold

    I am curious. How does the WP know that they are not the Fake news and the “alternative facts” and that those are telling the truth? How do you know that a trusted source has not given you a fake report? What are the checks and balances that you use? Do you fact check the facts? “Alternative facts” is just a disingenuous way of saying that there are more facts to consider but instead the term is being used to promote and bait one-sided Industry propaganda. 2+2=4 and !+3=4 and 3+1=4. These are some alternative facts for you. To plus too equal fore is no fact.
    I’ll tell you one thing, and it is every time I see word manipulation standing with word bastardization I’ve known that the entity or person is in fact a liar. What are some of your checks and balances?

  • old grouchy

    Hoo boy – – – “We have stuck to the unvarnished truth . . .” yet when your viewpoint is challenged either in person, when meeting at a farm show event or in a ‘comment’, the justifications rise far fast and greater, by many parsecs than fresh yeast in sugar water. Rather closer to the truth would be to say that you have stuck to the truth as you see it looking into the situation from outside have neither skin in the game nor actual knowledge of it. That is sometimes an advantage but most often leaves you with opinions that aren’t all that accurate nor useful but then – – – as long as it sells its great – – – right?(!?!)

    • Harold

      Unless the news is funded solely by the people and without government or ads, there is no honor to clear intent and focus. Our government funded news makes this clear and obvious. It seems that you have noticed as well.

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