Alta. sale offers cream of the crop Simmentals

Packed arena | Cattle averaged $9,743 
with the high seller going for $36,000

OLDS, Alta. — Starting a new business is never easy but in an industry crying out for a new generation to carry the torch, one group of young men has accepted the challenge.

Bohrson Marketing Services of Carstairs, Alta., since forming last year has managed 70 sales for Simmental, Limousin and Angus producers.

“Our average age is 30 years old but we have had a lot of experience on the show road and in the cattle industry,” said Scott Bohrson, who is working with long-time friends Colton Hamilton from Alberta, Geoff Anderson from Saskatchewan and Brad Buchanan from Ontario.

To finish the year they decided to stage a night sale at Olds that offers a group of cattle sourced from some of the industry’s most prominent Simmental herds. Many of the cattle were champions and division winners from this year’s shows.

The result was a packed sales arena on a snowy night, as well as phone bids and more than 200 people on the internet. The sale was part of four large end-of-season Simmental events. The sale took 90 minutes and the final results were 45.5 lots that totalled $443,300 and averaged $9,743.

The majority of offerings were open heifers with the top seller being a red baldie female born last January.

Consigned by Garth Rancier of Killam, Alta., this daughter of champions sold for $36,000 to Rust Mountain View Ranch in North Dakota. Rancier also sold a polled black female for $25,000 to Westman Land and Cattle in Vermilion, Alta. The third entry from this operation went for $17,000 to Foley Simmentals in Ontario.

“Scott and his crew have a huge amount of enthusiasm and passion for the cattle business and the people in it and have gained a huge amount of respect from cattlemen young and old in both the purebred and commercial sectors of the industry,” said Rancier.

“They’ve done an awesome job and people have a lot of confidence in the cattle they select,” he said.

The second high seller of the evening was a black bull born last January from Harvie Ranching at Olds. It sold for $30,000 to a partnership in the United States and Canada. It will live in North Dakota.

Harvie Ranching also bought a high selling red polled female born last January for $20,000. It came from Sunny Valley Simmentals of Hanley, Sask.

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