Different approach | Website explains unique track engineering
Soucy International had something to say when it launched a new website recently.
The rubber track manufacturer from Drummondville, Que., wanted to explain to farmers how its engineers design special track sets and hardware for specific tractors.
There’s no such thing as one-size-fits-all at Soucy when it comes to tractors, said marketing manager Vincent Cabana-Vaudrin.
He said the simple bolt-on kit for mounting rubber tracks is fine for combines, sprayers, trailers, air seeder carts and all-terrain vehicles but not when it comes to tractors.
“We custom tailor our track systems for tractors. The real challenge is to keep the vehicle integrity and not put unnecessary stress on the axles,” said Cabana-Vaudrin.
“Our engineers study each new tractor very carefully to adapt our track to that specific machine. That’s why we launched this new website. We want to educate potential customers about how we develop our technology to match their machines.”
Each new tractor model is shipped to the Soucy shop, where they have a sophisticated three-dimensional scanner. Engineers scan the entire machine and enter the data into their computer.
Armed with information about how the implement is designed, the engineers then create a bracket system that Cabana-Vaudrin said is made for that particular tractor.
The tracks must mount without any modification to the tractor. The whole kit must go on and off without torches or welding equipment.
“I think we are the only company that goes through this detailed process to match tracks to the machine. We want perfect compatibility without modifying the tractor,” he said.
“Other companies have bolt-on systems for tractors. They carry a limited number of tracks they say will fit any tractor. But some of them have to move major components such as the fuel tank. Bolt-on is ideal for other implements, but it’s completely different for tractors because of the enormous load and steering.”
Cabana-Vaudrin said Soucy develops the rubber track components so the finished product looks like it came directly from the tractor manufacturer.
“Compatibility is so important. Our engineers do a tremendous amount of research to adapt our tracks to each specific tractor.”
He said Soucy systems are not yet available for every power unit sold in Canada. The old website gave farmers the impression that Soucy could ship a set of rubber tracks overnight for any tractor or implement.
However, he said the company doesn’t ship a set of tracks until it knows for sure the kit is right for the implement.
As well, it hasn’t yet touched on all the drive-wheel combinations available in Canada.
“However, farmers can go to the new website and enter their specific implement to see if we have the appropriate kit. We study the market and develop track systems for the tractor models with the biggest sales potential.”
The website also includes a video showing the three-dimensional scanner that Soucy engineers use to analyze each new farm implement coming through the shop doors.
Cabana-Vaudrin said there is one other reason for the new website.
“Competition in this market is getting stronger and stronger each year. Two years ago when I went to farm shows, there was our company and maybe one other company with rubber tracks. But now I go to a trade show and there’s maybe four or five or six other companies selling rubber tracks. So we needed a new website to show that we do things differently.”
Rocky Mountain Dealerships’ 39 prairie dealerships will carry Soucy rubber tracks for the western Canadian market.
Rocky Mountain is represented by Hi-Way Service in Alberta, Hanmer Seeds is Saskatchewan and Miller Equipment in Manitoba.
For more information, contact Soucy at 819-474-6665 or visit www.soucy-track.com.