Your online source for ag news. http://www.producer.com RARELY has public perception of an issue reversed so completely so quickly. http://www.producer.com/free/editorial/opinion.php?iss=2008-05-08&sec=opinion&sto=20 JOHN Masswohl, the Canadian Cattlemen's Association's savvy Ottawa-based director of government and international relations, hit the nail on the head recently when he appeared before a parliamentary committee studying "product of Canada" labelling. http://www.producer.com/free/editorial/opinion.php?iss=2008-05-08&sec=opinion&sto=21 Beckham is a farmer who writes from Winnipeg. http://www.producer.com/free/editorial/opinion.php?iss=2008-05-08&sec=opinion&sto=22 Thirty-eight years of being on the front line of journalism teaches a few lessons. http://www.producer.com/free/editorial/opinion.php?iss=2008-05-08&sec=opinion&sto=23