The Canadian Bison Association will receive $225,000 from the federal government for market development in the rapidly growing industry.
Funding is earmarked to increase international sales through the marketing and promotion of Canadian bison products.
The money will help the CBA create demand in new markets, such as Mexico and China, where they will promote Canadian bison as a unique, high-quality meat product.
The organization will also undertake industry-to-industry advocacy activities with the United States to try strengthening their trade relationship for long-term prosperity for the industry.
The investment also coincides with the announcement that Canada and the European Union have reached an agreement in principle on a comprehensive trade agreement that will significantly boost trade and investment ties between the two partners. Almost 94 per cent of EU agricultural tariff lines will be duty-free once the agreement comes into effect.
Developing the market further makes a big difference, said CBA president Mark Silzer.
“When these funds are matched by our producers and marketers, it results in an investment of almost half a million dollars over five years to grow and diversify our markets globally,” he said.
The CBA works with a membership of approximately 600 producers, who represent close to 90 percent of the bison production in Canada, to promote bison products in the international and domestic markets.
In 2012, the Canadian bison industry generated more than $32 million in bison and live animal exports.