BASF says its Insure Pulse seed treatment offers seed protection that sticks.
Producers who have used the treated seed have found that it can move directly to the seeder after being coated and dries almost instantly.
Fried Greig from Reston, Man., used the product last year and said it allowed his farm to return to treating flax after several years of growing the crop without it.
He said he had concerns about vulnerabilities in the seed coats and felt the product offered him coverage for that.
BASF trials on flax seed found a 37 percent increase in emergence and a 27 percent increase in root length.
The treatment includes a Group 7 carboxamide fungicide with Group 11 pryaclostrobin and Group 4 metalaxyl.