The world of Twitter burst into the world of beef following an announcement from Earls Restaurants that it was importing product from the United States and promoting it as “consciously raised.”
Its tweet: “This is really big. Earls is the first chain in North America to source all its beef from Certified Humane farms” got the ball rolling.
This is really big.
Earls is the first chain in North America to source all its beef from Certified Humane® farms https://t.co/nmRRucN4Zg
— Earls Restaurants (@earlsrestaurant) April 27, 2016
It did not mention its beef is coming from Creekstone Premium Beef in Kansas but in its defence company spokesperson Cate Simpson said it tried to use Canadian beef but could not find a supplier that could meet its specifications.
The responses were rapid with some thoughtful comments as well as the outrageous responses at @LoveCDNbeef and #BoycottEarls.
Boycotts were suggested and others raged against the perceived insult to Canadian beef producers because the program suggested their cattle and beef products are not raised humanely.
The responses came from identified twitterers and anonymous comments.
Here’s a sample:
Wild Rose party leader Brian Jean:
— Brian Jean (@BrianJeanWRP) April 27, 2016
The Beef Cattle Research Council (@BeefResearch) referred people to its pamphlets about antibiotic use and hormones in beef:
— Beef Cattle Research (@BeefResearch) April 28, 2016
Jean Clavelle and others pointed out that Canada does have standards:
— Jean Clavelle (@ClavelleJean) April 28, 2016
Feedlot owner Ken Schaus of Ontario tweeted:
Never thought Humanely Raised would be a question on Canadian Raised cattle
Cattle have all the comforts they need pic.twitter.com/Hrj4B470jr
— Ken Schaus (@KenSchaus) April 28, 2016
Crop farmer Alison Ameter of Sylvan Lake was more tongue in cheek with:
— Allison Ammeter (@AAmmeter) April 28, 2016
Another tweeter, Michael Hale countered:
— Michael Hale (@Sunfolk) April 28, 2016
— Claire Robert (@ClaireRobert403) April 28, 2016
And finally, Andrew Kucy:
— Andrew Kucy (@AndrewKucy) April 28, 2016