CaseIH focuses on customization

Precision Planting parts can be added to older Case machines

Farmers who plant soybeans and corn are frustrated when buying a planter that isn’t designed to accept the exact components they know work on their farm.

CaseIH and Precision Planting looked at this situation and saw an opportunity, according to CaseIH crop production marketing manager Dan Klein.

“We looked as far as possible into the future to try figure out what new technologies might become available some day,” said Klein, who also farms in southeastern Wisconsin.

“A farmers says to himself, ‘I have a portfolio of planter options I know work well on my farm. I don’t want to get rid of them. I want to do a better job of precision planting, but I don’t want to start all over again re-inventing the wheel from scratch. I want a modern up-to-date planter, but I want it to be equipped with some of the technology I know already works here on my farm.…’

“Our engineers designed the Precision Planting Early Riser to accommodate a whole variety of new technology that may someday become viable as well as the technology guys have been using for years.… We went out of our way to design something that won’t become obsolete.”

An important feature of the Early Riser for many producers is its ability to accept a variety of trash managers, metering systems, performance monitors, controllers, packers and other options. Case designed Early Riser to accept systems from all other manufacturers to prevent early obsolescence.  |  CaseIH photo

An important feature of the Early Riser for many producers is its ability to accept a variety of trash managers, metering systems, performance monitors, controllers, packers and other options. Case designed Early Riser to accept systems from all other manufacturers to prevent early obsolescence. | CaseIH photo

CaseIH engineers designed the Precision Planting Early Riser 1255 to be highly modular. It starts as a basic Early Riser planter and is equipped with the customer’s list of Precision Planting features at the factory.

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“If your wish list includes components that have a different colour paint, we’ll install those new parts at our dealership with no price penalty to you,” he said.

“The whole premise is we want you to have what you consider to be the best planter for your farm. For example, maybe you’re ready to try the vDrive electric metering system this year, but you’re not yet convinced that you really need Field View Plus. If that’s the situation, then that’s the way we’ll build it for you. There is no particular order in which you add options.”

Klein said the planter is the most customized piece of equipment on the farm. Virtually every working tool from competing manufacturers will bolt to the Early Riser when it comes to ground engagement components, he added.

“Seed delivery, residue managers and down pressure systems are examples of components that are very independent of other systems on the planter,” he said.

“That means it’s easy to install these systems from other manufacturers. In fact, we make brackets so you can run your favorite trash managers. You can run Yetter or anything. We have a lot of flexibility so you and your dealer can come up with a price point that’s right for you.”

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However, the transfer isn’t just for iron in the ground. The customer can also transfer over his favorite electronics from his old planter, be it AgLeader, Raven or Outback.

Case said producers can add Precision Planting components anytime. Farmers who already own older CaseIH planters can get the Precision Planting parts they want at their Case dealership.

Klein said all Case dealers who are selling Precision Planting products must adhere to a higher level of technical support and certification. They must have two Precision Planting certified representatives on staff and a MeterMax test stand for row unit meter calibrations. As well, they must maintain CaseIH Advanced Farming Systems certified status.

For more information, contact Klein at 262-636-7042.

ron.lyseng@producer.com

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