Creating a warm, tasty glow around canola

Commodities like canola get promoted in lots of big and little ways.

Big ways are things like national advertising campaigns and promotions.

Little ways are many and various, micro methods of reaching a few more folks.

The iPhone video I chucked together below comes from an event I attended last week in Brandon. The Manitoba Canola Growers Association sponsors the Culinary Arts program at Assiniboine Community College, providing it with a lecture theatre that contains a demonstration kitchen, allowing both students to learn from seeing how professional cooks make stuff and giving canola people a venue in which to promote their crop and what it can do in cuisine and for nutrition.

On Friday, Feb. 7 the canola growers organized a small event to get their pro-canola message out to two dozen influential food-related folks, like food bloggers, professional cooks, dieticians, vegetable oil users – and farmers.  The MCGA’s very capable – and infectiously positive – Ellen Pruden coordinated the event as part of the canola growers’ Be Well campaign, and it seemed to make everyone there very cheery and positive about canola. The attendees heard a bit about canola, got to mingle with some real, live farmers, were allowed to tour the kitchens in the wonderful heritage building – a former hospital overlooking the Assiniboine valley – and then were able to consume a gourmet meal made by the cooks of the program.

 

About the author

Ed White — Ed White has specialized in markets coverage since 2001 and has achieved the Derivatives Market Specialist (DMS) designation with the Canadian Securities Institute.

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