Manitoba breeder seeks rabbit raisers

Demand for meat | U.S. processor is looking to Manitoba to provide 1,000 rabbits per month

A waitress carrying a plate of rabbit meat isn’t a common sight on the Prairies. 

However, a rabbit breeder in Killarney, Man., hopes to convince a few Manitoba farmers to produce rabbit because consumption of its lean, healthy meat is booming in other parts of North America.

In fact, said Luc Laflamme, who produces rabbits near Killarney with his wife, Linda Filteau, rabbit meat processors in North America are scrambling to keep up with demand. 

“I’ve got one (U.S. rabbit processor) who called me before Christmas and they’re looking for 6,000 rabbits a month,” said Laflamme, who moved to Manitoba from Quebec several years ago. 

Laflamme wants to start a rabbit breeding federation in Manitoba, which would simulate a marketing co-op by linking rabbit producers to processors.

“It will simplify the life of the producer because the producers, a lot of them don’t know where to send their rabbits,” he said.

The federation would buy the rabbits from producers, he added.

“It’s going to be the job of the federation to get those rabbits sold on the market.”

Laflamme said his efforts to start a rabbit federation in Manitoba was partly inspired by his wife. 

She had experience raising rabbits in Quebec and began breeding them on their farm to sell as pets after arriving in Manitoba. However, she quickly realized there was a minimal market for pet rabbits in Western Manitoba. 


Changing course, Filteau and Laflamme decided to renovate their barn with proper insulation, heat and electrical wiring and go into the rabbit meat business. They now have 100 Flemish Giant does that produce about 300 slaughter-ready rabbits a month.

Breeding rabbits can provide a decent income. One doe can produce 28 live rabbits a year and in February Ontario producers were selling rabbit meat for $1.70 per lb.

A farm with 100 does could easily generate $40,000 per year, said Marion Popkin, president of the Alberta Rabbit Producers Association. 

Laflamme’s first job is to recruit rabbit producers to join the federation. He said the Rabbit Breeders Canada website lists 10 rabbit breeders in Manitoba, but added it’s possible that others are in the business but just not listed.

Laflamme said his short-term goal is to satisfy the needs of one U.S. processor.

“In the last six or seven months, I signed an agreement with a processing plant in the States,” he said, which would like 1,000 rabbits from Manitoba per month. 

“If we were a team, that (amount) would be very easy to (supply).”

Looking longer term, Laflamme said Manitoba could use as many producers as possible because low cholesterol, low fat rabbit meat is a desirable protein.

Kendra Keels, an industry development manager with Ontario Rabbit, which represents rabbit producers in the province, confirmed that Canadian consumers, especially those in Quebec and Ontario, are biting into more rabbit meat than a few years ago.


“People are looking for something besides chicken, so they’re turning to rabbit,” she said.

“A lot of the high end restaurants are starting to carry rabbit … because it’s easy to work with. It’s so versatile.”

Quebec has the most mature market for rabbit in Canada, with the meat found in mainstream supermarkets. Ontario is the country’s second largest market, where rabbit is sold primarily at specialty stores.

Keels said the surge in demand is keeping her busy.

“Here in our office we get probably five to 10 inquiries a week from people looking to get into rabbits,” she said. “It’s really easy to get in. You can go to somebody and buy some does, buy the cages and boom, you’re in rabbit production.”

Keels didn’t provide statistics on how many rabbit breeders are in Ontario but said existing producers are expanding their operations.

Canada could definitely use more rabbit producers because demand is “huge,” she said.

Laflamme is hoping the gap between supply and demand, along with the economic returns, will encourage a few Manitoba producers to try rabbit breeding.

Laflamme hopes to host a meeting in rural Manitoba this spring to answer questions about rabbit production and his plans for a rabbit breeding federation.


  • Richard

    I am looking for more info on raising rabbits in Manitoba.

    • Luc LaFlamme

      I would like to give you all the info you do neet…you could call me at 523-3374 home number but it would a lot better at work, 534-2406

      • Jill

        We have been researching and developing our business plan for breeding meat rabbits. We are finding it difficult to find young pedigree does and bucks. Any advice for us newbies?

  • Will

    HI, i am interessed in that.
    I would like to have more information.

  • Paul

    I could give detailed guidance on how to breed Rabbits…

  • andria

    i am a grower in north lawrence ohio and was wanting to l look into sending some bunnies your way please contact me at 3309905092
    thank you,

  • Sebastien Chabauty

    I want to get started into rabbit farming. Can you tell me what i need to get started.


  • Cody Hower

    I would like to talk to you to find out more information. 785 420 0560 Cody

  • Steve

    Hey we currently run a dairy and poultry operation in eastern Ontario, and were looking for a way to diversify our business, we were wondering if you knew were the demand is needed for these rabbits (we don’t live far from quebec border) We would seriously look into filling the market if there is a demand

    Thanks Steve

  • Chris

    I would like to know more about raising rabbits as we are looking at a variety of livestock for our SE MN hobby farm. 507-208-3102

    Thanks in advance, Chris

  • Tim Wowryk

    Hi. Looking for any information on raising meat rabbits. In the province of Manitoba, what is the regulatory body, ie, the equivalent of Manitoba Pork for pork or what government body oversees this industry, thanks.

  • Kelly

    Hi, im looking for any information on how to get into this program, I am moving to Manitoba in August and have raised various rabbit breeds for over 20 yrs. Thanks

  • Stephan

    I would like to have some more information?

  • Gib perkin

    We are very interested in raising rabbits. We are currently seeking start up information.

  • judith

    can i get rabbit market at your place and what is the minimun number i need to supply per month.

  • connie

    Ivevbeen looking for a business that I could do at home with animals. I look after acrabbitry now and see the results is there a person I could talk to about selling the rabbits via produce. I have no problem getting the rabbits and cages and could be set up in two weeks be producing babies in a month and half. I just want to be sure who I would sell the rabbits live. I won’t do meat part rather raise them and sell live. I would like someone to email me the info I’m in the Fraser valley BC and on a farm. Thankyou just email please

  • eliud

    Am a kenyan, seeking to export rabbit meat to canada,I would love to know more about the market and the requirements in terms of breeds.

  • margaret

    am a kenyan looking for market for rabbit very healthy breeds can also rear rabbit for any company any of their choice

  • margaret

    a great farmer from kenya looking for a sponsor to rear rabbit for . Please contact me if interested

  • James

    What a load of BS.

    To make the so called 40k the guy mentions you’d have to have 10,000 rabbits.

    10000 x 28 babies / 9.9 lbs per rabbit = 28.282 x $1.7 = 48,000 roughly. And that’s WITHOUT the costs taken into consideration.

  • Jack

    Kindly we are Kenya and we would like to know more on how we have market for rabbit in Canada.